Caleb Cosper, Evan Hall, Zac Heinrichs, Amanda Putney, and I attended a full three days of sessions at MozCon 2019 in our hometown of Seattle. We not only got to meet a great group of fellow SEOs, but we also got to enjoy a fantastic lineup of speakers. There were sessions from Rand Fishkin, Christi...
PPC Campaign Restructure Fuels Massive Year-Over-Year Climb
A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.
RealTruck.com and Portent Rev Up Organic Traffic and Revenue
RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.
Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service
“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.
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Featured Blog Posts
A small sampling of expert advice and insight from Portent's blog.
The biggest issue facing most B2B lead-generation organizations today is attributing their best leads—you know, the ones that end up becoming paying customers—back to the marketing activity (or activities) that drove them to the website: paid campaigns, specific content, all that good stuff. Turns out, it’s not so hard to bridge the gap between your...
Note: This strategy is not exclusive to e-commerce websites; the issue just happens to be more common on e-commerce sites as products often become discontinued or go out of stock. If you have any pages with products or services on your website that could be discontinued or may become temporarily unavailable, this article will be...